BSS Business School

• Marketing Communications I

• Marketing Communications II

Marketing Communications I : Marketing communications – an overview, Consumer buying behavior, Modelling for marketing communication, Marketing communication planning process, Marketing communications research, Advertising objectives and planning, Creative strategy, Media planning, Other issues in advertising.

Marketing Communications II : Mass media promotions, Outdoor advertising, Sales promotion strategy, Personal selling, Public relations, Direct marketing, Integrated marketing Communications, Marketing communications budgeting, Measuring promotional performance, Global marketing communications, Brand management, Ethics in marketing communications.